Chocolate merchandise

Let me just say how pleased I am with the new Charlie and the Chocolate Factory movie. Firstly because we get to see Johnny Depp dressed in something out of Dior Homme's Autumn/Winter 2006 collection. Secondly because I love love love movie merchandise!

What I've seen so far holds promise and ranges from plush pillows to Willy Wonka's oversized sunglasses which are seen on Nicole Ritchie above (who is a fan of a different kind of candy all together). It's money well spent and you will take these items out of the attic and dust them off fondly when the sequel is released.

The movie has also provided the opportunity for the timely release of the Chocolate Shirt. The decals look like real chocolate but they aren't real chocolate but they smell like real chocolate. Clearly there is technology going on here that I can't even begin to comprehend, although I bet it involves pheromones of small rodentlike creatures.

As you walk around in your Chocolate Shirt, wafting in your sweetness, you will notice a change in people's attitudes towards you. They may appear more relaxed around you, they may want to linger around you for more than 5 seconds, they may even...crave you!

Wait, what's that? Are some of you suggesting that while Roald Dahl novels often contain mature underlying themes that have equal relevance to the fantasy worlds in which they are set and the real world, this stuff is a bit too childish for your taste? Well in that case, I can't help you other than to gesture vaguely in the direction of the movie afterparty.