Sunday, September 5

You Like, You Buy Vol 4

SEMK ( is a Hong Kong design company that makes "Ooh where did you get that?" type of home accessories. Just like MORN, the letters SEMK stand for a bunch of random but soothing sounding words: Simple design, Emotional expression, Multiple functions and meticulous Knack.

Their motto reads like the inane phrases you see written on cute Japanese stationery: Life is an appreciation. To believe what you don't believe is a brave and humor.

The rest of the company's philosophy uses the same monkeys on typewriters approach and there is much talk of heart-by-heart, living in an ultra-free time and the central alphabet "I". You cannot make this stuff up, go and see for yourself.

SEMK's products include clocks, mini bean bag holders, mini speakers, ashtrays and other novelty items. I don't really need any of the following items but my life is all the better for knowing that they exist (that was very brave and humor of me, yes?):

Baby Leg mini bean bag holder

Mnimal Wall clock

Porcupine toilet paper roll holder


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