You Like, You Buy Vol 10
ODM (which stands for original, dynamic, minimal) is a watch brand that aims to design fashion watches that reflect those 3 adjectives. Their promotion strategies appear to be targeting the youth market but you don't have to be a disaffected teenager pulsing with caffeine and sugar to appreciate their interesting designs.
The watch collections are grouped in 3 main series - original, dynamic and minimal - but within those series, there is an extensive range to browse through. As you will see they really went to town with the thesaurus, naming their collections after words that are often used to describe ideal partners either in romance novels or highly desperate personal ads:
uncompromising, ingenious, sensitive+, vigourous, visionary
out+, shine, vivid, unerring, precise, vigourous lite, ingenious lite
allegro, unequivocal, unobstrusive, unpretentious, adventurous, assertive, perceptive, simple, harmonious
Their most popular watches come from the Mysterious collection, the latest model being the Mysterious V. With their chunky plastic cases and brightly coloured silicone straps, they put the fun in "omg dat iz liek 2 funky OoOo i relly wunt dat lolol". When the watch isn't in use, the face reverts to a trite scrolling message like "tough times never last" which you can show to a beggar instead of giving him/her money. If you look closer at the design specifications, you will find that the colours represent a living thing, each with their own scrolling message:
White - pigeon - World Peace No War!!
Pink - flamingo - Love and Peace (as portrayed on the short-lived Flamingo Road)
Orange - coral - Save the ocean
Bee - yellow - Save the forest (to preserve the hordes of killer bees)
Blue - dolphin - Peace on earth
Black - whale - Save the earth (changed from "Sue the bastards" in light of recent legal developments)
Another feature of the Mysterious V is the shake mechanism which operates in place of buttons. Want to remove the scrolling message and see the time? Shake it like a Polaroid Picture! Want to check the date? Shake it, sh-shake it hey ya! The wrist-shaking detector is supposed to be quite sensitive so this is not a watch for the seizure prone.
While the ODM designs are generally sleek and uncluttered, I did see a smattering of bling in some of the special edition watches. However they were but mere flecks of dust compared to this craptacular bauble of pimpery.