Saturday, October 23

You Like, You Buy Vol 10

ODM (which stands for original, dynamic, minimal) is a watch brand that aims to design fashion watches that reflect those 3 adjectives. Their promotion strategies appear to be targeting the youth market but you don't have to be a disaffected teenager pulsing with caffeine and sugar to appreciate their interesting designs.

The watch collections are grouped in 3 main series - original, dynamic and minimal - but within those series, there is an extensive range to browse through. As you will see they really went to town with the thesaurus, naming their collections after words that are often used to describe ideal partners either in romance novels or highly desperate personal ads:
Original series
uncompromising, ingenious, sensitive+, vigourous, visionary
Dynamic series
out+, shine, vivid, unerring, precise, vigourous lite, ingenious lite
Minimal series
allegro, unequivocal, unobstrusive, unpretentious, adventurous, assertive, perceptive, simple, harmonious

Their most popular watches come from the Mysterious collection, the latest model being the Mysterious V. With their chunky plastic cases and brightly coloured silicone straps, they put the fun in "omg dat iz liek 2 funky OoOo i relly wunt dat lolol". When the watch isn't in use, the face reverts to a trite scrolling message like "tough times never last" which you can show to a beggar instead of giving him/her money. If you look closer at the design specifications, you will find that the colours represent a living thing, each with their own scrolling message:
White - pigeon - World Peace No War!!
Pink - flamingo - Love and Peace (as portrayed on the short-lived Flamingo Road)
Orange - coral - Save the ocean
Bee - yellow - Save the forest (to preserve the hordes of killer bees)
Blue - dolphin - Peace on earth
Black - whale - Save the earth (changed from "Sue the bastards" in light of recent legal developments)

Another feature of the Mysterious V is the shake mechanism which operates in place of buttons. Want to remove the scrolling message and see the time? Shake it like a Polaroid Picture! Want to check the date? Shake it, sh-shake it hey ya! The wrist-shaking detector is supposed to be quite sensitive so this is not a watch for the seizure prone.

While the ODM designs are generally sleek and uncluttered, I did see a smattering of bling in some of the special edition watches. However they were but mere flecks of dust compared to this craptacular bauble of pimpery.


At 1:48 AM, Blogger Jon said...

Are these watches Japanese? It's yet another fad that will last for 6 months, like those stupid cell phones that you put on your jaw bone and the sound is transmited to your ear.

At 9:42 AM, Anonymous Anonymous said...

Wow, that Gum-Lo goes well with my animal print top, zebra-stripe pants and furry handbag!


At 11:30 AM, Blogger Spirit Fingers said...

ODM is a HK company - it started 5 years ago and is now up to its 5th Mysterious model, so yeah, they plan for their trends to last for 1 year at the most.

At 2:31 PM, Anonymous blind in dark said...

I purchased the asro boy limited odm watch in hk with an international warranty, since being back in australia 6 months the light no longer works on my watch and the company on my guarentee card have neva seen this model nor have the correct parts to fix. WHAT DO I DO? i love my watch and i cant see the time at night :( help///

At 8:18 PM, Anonymous Anonymous said...

i'm sure they checked the battery already, did they?
i'm a bit worried too, brought mine in singapore and are now back in europe... odm is unknown here too. good luck.

btw : somewhere in the ionet i saw, there are 3 of this astroboy-watches. any details?

At 6:12 AM, Anonymous Anonymous said...

are these watchs for men or women (the mysterious line)?

At 11:40 AM, Anonymous Anonymous said...

Hi Spirit fingers, may i have your email address?


At 7:19 AM, Anonymous Anonymous said...

I bought the watch with the scroll it's white and grey camouflauge but i don't know how to change the message or the time and date. I bought it in L.A. on holiday. I live in ontario, canada no one here has ever seen the watch. Can you help me....thanks

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