Maxim's Girl of the Day

Mid-Autumn festival will soon be upon us. For the uninitiated, it's a time to gather round for a feast and celebrate the end of the harvest season. Restaurants are filled with families regaling each other with stories of the golden years and debating the meaning of Gwen Stefani's "Hollaback Girl".

The festival is most likened to Thanksgiving in North America but it's much more complicated than that. If you read the legends, you will find mention of flighty women, self-sacrificing rabbits and clandestine messages smuggled by rebels. Romance, tragedy, drama and intrigue - I'm telling you this festival has it all!

There are also the all important mooncakes that are already on sale. You can make them yourselves - remember it's 3/4 cup lard, 5 tablespoons lard and another 4 tablespoons lard for the dough. No more, no less. But don't be fooled by the copious amounts of sugar and golden syrup, mooncakes are a competitive, cutthroat business.

This year leading bakery chain Maxim's has upped the ante considerably with new tiramisu & wasabi flavours, Disney packaging AND Cantopop star Joey Yung in skimpy white shorts.



Through a body-deforming corset and additional photoshopping, Maxim's has also shown what nibbling daintily on mooncakes have done to Joey's waistline.



I'm not sure whether they had to collapse her ribcage to do that photoshoot but cheer up Joey! Your management company could have used your celebrity and sex appeal for far worse things.



And at least this time there was neither a pole nor diapers involved.