Burger babes

The use of hot models to promote fast food was as inevitable as the breakdown of a Hollywood marriage. Now that we're all over the whole mechanical bull being ridden in slow motion by a Maxim Hot 100 model thing, the next thing to watch out for is Heidi Klum's ad campaign for McDonalds. Will it combine the sensuality of her Birkenstock ads with the free-spiritedness of her commemorative stamp sheet and still be able to sneak in the words "fat free"?



In Hong Kong we've also tried very hard to recruit Canto-babes to endorse the burger businesses. Unfortunately this is the best we could come up with.



Here we have singer/actress/ Kelly Chen engaging in a little role-playing. She is clad in a gold frock that appears to have the texture of burger wrapping and is armed with a giant swizzle stick. Let me guess what her character name is. Berserker Patty? Defender of the Fries? Princess Filet-o-Dragon?

Next up is Fancl House's paragon of slim, Gigi Leung and she is quite happy, even on a makeup-free day, to be a walking advertisement for the Whopper Sandwich:



You'd think that Burger King would have picked somebody who's allowed by their handlers to eat a burger. Or eat anything even.