Wednesday, December 8

Burger babes

The use of hot models to promote fast food was as inevitable as the breakdown of a Hollywood marriage. Now that we're all over the whole mechanical bull being ridden in slow motion by a Maxim Hot 100 model thing, the next thing to watch out for is Heidi Klum's ad campaign for McDonalds. Will it combine the sensuality of her Birkenstock ads with the free-spiritedness of her commemorative stamp sheet and still be able to sneak in the words "fat free"?

In Hong Kong we've also tried very hard to recruit Canto-babes to endorse the burger businesses. Unfortunately this is the best we could come up with.

Here we have singer/actress/ Kelly Chen engaging in a little role-playing. She is clad in a gold frock that appears to have the texture of burger wrapping and is armed with a giant swizzle stick. Let me guess what her character name is. Berserker Patty? Defender of the Fries? Princess Filet-o-Dragon?

Next up is Fancl House's paragon of slim, Gigi Leung and she is quite happy, even on a makeup-free day, to be a walking advertisement for the Whopper Sandwich:

You'd think that Burger King would have picked somebody who's allowed by their handlers to eat a burger. Or eat anything even.


At 1:15 PM, Anonymous Anonymous said...

Looks like Gigi needs a bacon double cheese burger, pretty damn quick. With extra cheese, extra bacon and extra meat product. Otherwise she will be playing Skeletor in the He Man movie...


At 3:51 PM, Blogger Simon said...

You just miss out on the full poster with Kelly on it. It took me a while to work out they're selling hamburgers, not a Hollywood musical.

At 4:29 PM, Blogger Kate said...

Heidi Klum and

Don't get me wrong, I love the sandals myself, but isn't that more say, Drew Barrymore's territory???

At 4:44 PM, Blogger JellyGirl said...

Eeew Gigi Leung is looking remarkably like a grinning skeletor here. She really needs some Whoppers fast!

At 4:58 PM, Blogger Jon said...

Does Heidi Klum really have her own candy??

I suppose truth in advertising wouldn't work for fast food, McDonald's woud never go for an ad with an obese woman with 2 screaming kids sitting down to lunch in one of their dirty 'restaurants', but what are ya gonna do?

If there was truth in advertising, Versace ads would feature Victoria Gotti's sons, not sexy models.

At 5:23 PM, Blogger Spirit Fingers said...

I *think* the poster is advertising Kelly's concert and Maccas is a huge sponsor of it or maybe she is doing the concert to raise burgers for starving kids in China....
If you check out Heidi Klum's official webpage she is peddling every product under the sun.
As for Victoria Gotti's sons, they would make it into Cleo's 50 most eligible boneheads issue.

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