Wednesday, February 23

Pepsi Degeneration



No it's not some kind of bizarre diva on diva leather catsuit chafing-ass standoff. It's a new Pepsi commercial that's set in the noirish underworld of Hong Kong. Or as we like to call it over here in Asia, Japan. Have things like dojos, kimono-style clothing and kendo already been rewritten out of the Japanese textbooks and into Hong Kong ones? Why I haven't seen a more gross misstereotyping of Hong Kong since..well since Martin Yan's faux Chinaman accent!

Oh there are things that blur the cultural boundaries between HK and Japan like a shared inability to resist regular onslaughts of new Hello Kitty products or luxury goods. And the casting of Takeshi Kaneshiro in their films (rrrowwrrrr...he can throw his flying dagger in my house any time *lewd chortle*). But there are also key differences between the two that Pepsi execs should learn to recognise.

HONG KONG: Disneyland (in September 2005)
JAPAN: Disneyland, DisneySea, Universal Studios, Sega Joypolis, Expoland, Cosmoworld and so forth

HONG KONG: Fascination with all things Japanese
JAPAN: Fascination with all things Beckham

HONG KONG: Triads with meat cleavers
JAPAN: Yakuza with samurai swords and flying ninja monkeys

HONG KONG: Talented Sammi Cheng
JAPAN: Talented Norika Fujiwara

HONG KONG: Lee Kum Kee soy sauce
JAPAN: Kikkoman! He came from the planet of soy.

HONG KONG: Street signs with minor typographical errors
JAPAN: Engrish.com

HONG KONG: You have offended my family and you have offended the Shaolin Temple.
JAPAN: Wax on....wax off. Wax on...wax off.

HONG KONG: Dried squid junk food
JAPAN: Tentacle p0rn

5 Comments:

At 3:27 AM, Anonymous Anonymous said...

give it five more years, and the cultural blurring will be complete.

- flying ninja meat cleavers.
- Lee Kum Keekkoman.
- "you have waxed my family and you have waxed the Shaolin temple."
- dried squid p0rn... no, wait, i swear i've already seen this somewhere.

 
At 11:42 AM, Anonymous Anonymous said...

Tentacle sex? That is nothing. In HK we like horses. Anyone seen Sex and Zen...

LBYB

 
At 9:11 PM, Blogger j-a said...

oooh... can you download the videostream somewhere? i was so pissed off when they covered the ad on ET and said it wasn't available to north american viewers!!!

 
At 3:15 PM, Blogger Eshin said...

Hmmm. It's the same usual stuff from a culturally deficient creative team in some ad agency. I had the same gripe about Whiskas catfood commercials in the UK.

 
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